How Important Is Date Published in Review Schema

Schema markup is what stands behind rich snippets and a slew of SERP features nosotros all see more and more than on Google today.

In this guide, I share the 9 types of Schema markup with the most SEO value and show how you lot can add them to your site.

The all-time function? This guide is useful for both beginners and those who already take some coding skills.

Let's go!

What's Schema markup and why is information technology important?
How to add together Schema markup to your site?
How to organize your markup workflow?
9 schemas worth adding to your site
Person
Organisation / LocalBusiness
Product
Breadcrumbs
Commodity
HowTo
FAQPage
Recipe
VideoObject
Mutual Schema markup mistakes to avoid
How to monitor markup enhancements?
Summing it upwardly

What's Schema markup and why is it important?

Schema markup, also known as Schema, is a semantic vocabulary of standardized tags that are added to the folio'south HTML. These tags help search engines understand the content and context of your webpage and better stand for it in search results.

If what you lot have only read has left you dislocated, here'due south an example. Have a expect at this uncomplicated Schema markup we used in our latest article:

<script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Article", "headline" : "Google's MUM: Search Updates and SEO Implications ", "author" : { "@blazon" : "Person", "name" : "Andrei Prakharevich" }, "datePublished" : "2021-11-16", "image" : "https://cdn1.link-assistant.com/upload/news/mail/427/1637067065.png" } </script>

This piece of code describes the master entities found on the page in a format that is hands digestible by search engines. So once this page is crawled, Google tin can tell what's the proper noun of the commodity, who'due south the author, and when information technology was published.

Apart from improving the style we communicate data to Google, Schema markup brings a slew of benefits that tin can directly impact your organic traffic and appearance in search.

Showtime, you tin become a rich snippet with comprehensive information about your product, for example.

Yous can as well take a coveted nix position for sure types of search queries, thus getting more traffic.

And the topmost benefit of structured information is that information technology helps you build entities and relations between them. This is particularly of import in lite of the upcoming Google MUM update.

The list goes on, and I'll bear upon more benefits for each blazon of Schema afterwards in this guide.

How to add Schema markup to your site?

When it comes to the Schema markup implementation, y'all have two options:

Markup generators (good for beginners)
Manual markup

Markup generators

Schema markup generators let you add structured data without any coding skills at all.

In most cases, SEOs and website owners (and we are not an exception) use Google Structured Data Markup Helper. Information technology offers 12 Schemas, which is more than than enough for the starters.

How do markup generators work?

The procedure is really simple — you merely choose the Schema type and marker all the needed elements on your webpage.

One time y'all're washed with specifying the elements, the tool volition generate a piece of code you lot tin add to your page.

In that location are also other markup generators that offer more Schema types:

Hall Analysis Schema Markup Generator
Merkle Schema Markup Generator
Schema Builder extension for Chrome

Run a WordPress website?

WordPress offers a bunch of plugins that can aid yous implement Schema markup (RankMath, Yoast SEO, etc.) Browse the plugins gallery and find the one that suits you best.

Transmission markup

In instance you can't discover the blazon of Schema y'all demand in markup generators, y'all tin can add information technology manually.

The code looks frightening at offset, but in reality, information technology's quite simple and you lot will only have to modify sure values in it. So yous tin try doing markup manually even if you don't have any coding skills.

Here are the two ways you tin can implement manual markup — with JSON-LD or Microdata.

JSON-LD

JSON-LD is a more popular method of adding Schema markup manually. What's more, this method is recommended by Google. It's also easier to understand and deploy than Microdata or other outdated formats like RDF or Microformats.

You have already seen a piece of uncomplicated JSON-LD code at the beginning of this guide. In example you skipped it, hither it comes again:

<script type="awarding/ld+json"> { "@context" : "http://schema.org", "@type" : "Article", "headline" : "Google's MUM: Search Updates and SEO Implications ", "author" : { "@type" : "Person", "proper noun" : "Andrei Prakharevich" }, "datePublished" : "2021-11-xvi", "paradigm" : "https://cdn1.link-assistant.com/upload/news/post/427/1637067065.png" } </script>

The script to a higher place is added to the <head> section of the page and tells search engines the post-obit information:

@context. Specifies the vocabulary (schema.org).
@blazon. Specifies the Schema blazon we used.
name. Tells Google what's the name of the article.
author. Tells Google who wrote the article.
datePublished. Specifies the date when the article was published.
image. Links to the cover prototype of the article.

If you lot look closer, you'll run across that this JSON-LD lawmaking has a very basic construction. Commencement comes the blazon of Schema and then the defined backdrop (headline, author, datePublished) and their values (Article, Andrei Prakharevich).

This code snippet can be populated with more than properties if needed. Say, if the commodity was updated, I can add the property dateModified right after the belongings datePublished. I tin can likewise combine multiple types of Schema inside a single piece of code. In the example above, we have the Commodity and Person markups combined.

If I decide to use the same Schema type for another commodity, I will just take this code sample and replace the values with the relevant ones.

If I need to utilize another Schema, I will update the @type property with the required Schema type and add together new backdrop specific to this markup.

Important note:

The data embedded in the JSON-LD code should exist present on your webpage and be visible to users. To avoid penalties from Google, never add pieces of content that couldn't be plant on a folio itself.

Microdata

Microdata is less popular than JSON-LD and is used in rare cases when y'all're targeting search engines, Yandex for example, that just don't support JSON-LD.

Different with JSON-LD, y'all can't add a single piece of code to the <caput> of your page with Microdata. Instead, yous'll need to mark each element within your HTML separately.

Here's how it looks:

<div itemscope itemtype="http://schema.org/Article"> <h1 itemprop="headline">Google'due south MUM: Search Updates and SEO Implications</h1> <span itemprop="datePublished">November 16, 2021</span> </div>

In this snippet, we have 3 new values (itemscope, itemtype, and itemprop) besides the ones we saw in the JSON-LD code earlier in this guide.

Here's what these values correspond:

itemscope. Creates an item and tells that the balance of the element describes it.
itemtype. Specifies the vocabulary and Schema type (Article).
itemprop. Specifies the belongings (headline,datePublished).

How to organize your markup workflow?

As we're getting closer to the applied part of this guide, information technology pays to establish the optimal workflow.

No thing what Schema type or implementation method yous cull, the typical workflow will remain the same and await like this:

Step #1. Choose the Schema blazon and observe the pages on your site where it can be applied.

Step #two. Create your markup. Generate the lawmaking with the aid of the tools, or write it manually.

Step #3. Validate your markup. Earlier calculation the code to your site's pages, always validate it using Google Rich Results Exam or Schema Markup Validator.

Pace #4. Deploy markup on your site. Aced the validation stride? Now you can safely add together the markup to your site.

9 schemas worth adding to your site

At the moment, there are 792 Schemas available based on the type of content yous desire to mark. I've boiled this listing down to the nine Schemas that conduct the most SEO value. These are:

Person
Organization / LocalBusiness
Product
Breadcrumbs
Commodity
HowTo
FAQPage
Recipe
VideoObject

Allow's take a closer wait at each of the Schema types.

1. Person markup

The Person markup communicates basic data well-nigh an individual mentioned on the page to search engines.

A skillful place to utilise this markup is the author's bio section on a weblog, the About U.s.a. folio, or any page of your website where you lot mention team members or partners.

SEO value

The Person markup helps Google identify an individual as an entity. By adding more schemas, like Organization, for instance, you're helping Google establish relations betwixt different entities (Person ↔ Organisation). In plain terms, the Person Schema is the outset brick in a huge database you're building.

The tangible benefit of applying the Person Schema may be a comprehensive Noesis Graph with all the details about a sure person.

You as well might accept heard about Google'southward East-A-T. The Person markup is the easiest fashion to feed Google with all kinds of information nearly the "expertise" and "authoritativeness" of the content's creators.

Person markup instance

Apart from what we have already seen in JSON-LD examples, this code snippet has the new sameAs property. This is the section where you share the links to your social profiles and all administrative sources where the person's name is mentioned.

Tip

If y'all're already listed in Google's Knowledge Graph, make sure to ostend the relation between y'all as a Person and your Knowledge Graph (in case there's a Knowledge Graph for someone with a similar proper noun every bit yours).

To do this, first go to the Knowledge Graph Search tool and check if you're listed. If and so, google your proper noun and then copy the URL of your Knowledge Graph and add together information technology to the sameAs holding in your markup.

If you desire to boost your site'south East-A-T, brand sure to add together these properties to the markup too:

alumniOf. An system that the person is an alumnus of.
award. An award won by a given person.
hasCredential. A credential awarded to a given person.
honorificPrefix. An honorific prefix preceding a given person's name such equally Dr/Mrs/Mr.
honorificSuffix. An honorific suffix following a given person's proper name such every bit Yard.D. /Ph.D./MSCSW.

Once I add together the above code to the <head> section of my bio page, Google will be able to easily return the basic information about me.

The best way to implement the Person markup is the Merkle Schema Markup Generator. Or you lot tin just take a piece of lawmaking right above and supplant the values highlighted in cerise with your own data.

2. Organization / LocalBusiness markup

Organization or LocalBusiness is i of the almost vital schemas you can add to your site if you're a company.

These Schema types are typically added once to the homepage, the About United states of america page, or the Contact Us section of your website, and help establish your business details with Google.

And though Google is bang-up at understanding the basic information about your company, the System / LocalBusiness Schema serves equally the terminal confirmation that the algorithms worked as intended.

Annotation! Brand sure you don't use Organization or LocalBusiness Schemas on multiple pages of your website, as this may confuse search engines.

Here's John Mueller's take on the thing:

John Mueller's accept on Organization markup

SEO value

The Organization / LocalBusiness markup is the next phase of entity-building around your website.

Once you explicitly state all the details well-nigh your visitor or brand, Google can advantage you with a Knowledge Graph.

If you run a local business, adding the LocalBusiness markup will besides amend your chances of getting featured in the Knowledge Graph when someone'due south searching for your restaurant, store, etc.

Apart from improving your appearance in search results, properly applied Arrangement / LocalBusiness markup tin significantly heave your E-A-T efforts.

Organization / LocalBusiness markup examples

Though the above Organization markup instance is longer than what we saw previously, its structure remains fairly simple.

One of the most important elements here is the sameAs property where you demand to specify all the sources that mention your company. In add-on to social networks, make sure to link to Wikipedia, Crunchbase, official company listings, or your company folio on review sites. This information will serve equally a third-party confirmation of your business details and profoundly add to the credibility in the eyes of Google.

The LocalBusiness markup has the very same structure, and the but thing you lot'll demand to change is the @blazon property. You tin also specify the niche of your business concern here (restaurant, bakery, dentist, blast salon, etc.).

If you run, say, a local eating place, consider adding these properties likewise:

reviewRating. The rating of your business organisation.
geoCoordinates. The geolocation of your business.
servesCuisine. The cuisine of your restaurant.
priceRange. The price range of the business organization, for example $$$.
openingHoursSpecification. The opening hours of your eating place.
menu. The link to your restaurant's menu.
acceptsReservations. The indication of whether your eatery accepts reservations.

Here's a bit of the JSON-LD code for a restaurant:

"review": { "@type": "Review", "reviewRating": { "@type": "Rating", "ratingValue": "4", "bestRating": "5" }

                                   },
                             "geo": {
              "@type": "GeoCoordinates",
              "latitude":              twoscore.761293,
              "longitude":              -73.982294              
              },
              "openingHoursSpecification": [{
              "@type": "OpeningHoursSpecification",
              "dayOfWeek": [
              "Mon",
              "Tuesday",
              "Wednesday",
              "Thursday",
              "Sunday"
              ],
              "opens": "xi:00",
              "closes": "23:00"
              },{
              "@type": "OpeningHoursSpecification",
              "dayOfWeek": [
              "Friday",
              "Saturday"
              ],
              "opens": "16:00",
              "closes": "02:00"
              }],
              "sameAs": [
              "facebook.com/davessteakhouse",
              "twitter.com/davessteakhouse",
              "instagram.com/davessteakhouse"
              ]
              }
              </script>

How practise you lot generate the Organization / LocalBusiness Schemas?

I advise using Merkle Schema Markup Generator as it offers both types of Schemas. Only in case you lot're a local business, jump straight to the Google Structured Information Markup Helper. And, of course, you can take my JSON-LD sample and just replace the values highlighted in red.

3. Product markup

The Product markup is added to the product pages on your site and enhances the appearance of the items you sell in search results.

If you run an eastward-commerce site, don't skip this blazon of Schema as it can directly help you stand out on SERPs with your products.

SEO value

Once you lot use a proper Product Schema to one of your product pages, you tin expect Google to award you lot with a detailed search snippet similar this:

This snippet has style more details in information technology than if information technology were an ordinary blue link. And users, in turn, can hands get the basic data about the production (rating, toll, availability) and compare information technology to competitors' without leaving the SERP.

The Product Schema besides makes you eligible for getting the Production badge in Google Images, which can help your image stand out and nudge more users to click on information technology.

Production markup instance

"aggregateRating": { "@blazon": "AggregateRating", "ratingValue": "4.4", "reviewCount": "89" }, "offers": { "@type": "Offer", "url": "https://case.com/airpods-pro", "priceCurrency": "USD", "toll": "197.99", "priceValidUntil": "2021-12-20", "itemCondition": "https://schema.org/NewCondition", "availability": "https://schema.org/InStock" } } </script>

For this code snippet, I'll bear on a few properties that we haven't seen all the same:

sku. The Stock Keeping Unit of measurement (SKU), i.east. a merchant-specific identifier for a product or service.
mpn. The Manufacturer Part Number (MPN) of the product.
aggregateRating. The overall rating of the production based on a collection of reviews or ratings.
offers. The offers holding opens a new block for the Offering Schema and links to the product's URL, specifies the price and currency and tells when this offer ends. Information technology also specifies if the product is new or used, and if it's available correct now.

Note that if you change whatever details about your product on the folio, these changes should exist besides reflected in the Schema markup for this item.

Every bit with other Schemas, this code sample has the very least, simply oft sufficient, set of backdrop you tin add.

You can generate your own Production markup using both Google Structured Information Markup Helper and Merkle Schema Markup Generator. If you experience similar editing the code sample I provided will be an easier task, go for information technology.

4. Breadcrumbs markup

Breadcrumbs assist users navigate your site easier and see the folio position in the site's bureaucracy. The Breadcrumbs markup transfers this experience to your search snippet on Google.

SEO value

Today, Google easily understands the hierarchy of your site's pages and displays breadcrumbs in almost cases past breaking up the URL. But without the Breadcrumb markup, these breadcrumbs often lack user-friendliness.

Hither are the two results for the same search query. The first one is without markup, and the second one with the Breadcrumbs markup applied:

Proper Breadcrumbs markup enhances the advent of your search snippet and often results in more clicks to your website.

Plus, breadcrumbs also improve the internal linking structure of your website. Which is a smashing way to properly spread link juice beyond your site and heave rankings.

Breadcrumbs markup case

<script blazon="application/ld+json"> { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [{ "@type": "ListItem", "position": 1, "proper name": "Books", "detail": "https://instance.com/books" },{ "@type": "ListItem", "position": 2, "name": "Science Fiction", "item": "https://example.com/books/sciencefiction" },{ "@type": "ListItem", "position": 3, "proper name": "Honor Winners" }] } </script>

The above example will outcome in the following breadcrumb trail displayed above your search snippet:

Books › Scientific discipline Fiction › Award Winners

Google recommends that yous work on your Breadcrumbs markup with a typical user path to a given folio in heed. This basically means that y'all don't accept to replicate the construction of a certain URL in your markup because many of its elements carry little to no sense for users.

Important note:

Remember that your markup should match the on-folio content. And then if you practical the Breadcrumbs markup, make sure you lot add the aforementioned breadcrumb trail somewhere on the page, and link its elements to the respective pages.

A expert place for breadcrumbs is at the top of a website or under a navigation bar.

Here's how it looks on SEO PowerSuite'south blog:

To generate your own Breadcrumb markup jump to Merkle Schema Markup Generator. Or use the code sample I provided above.

v. Article markup

The Article Schema is ane of the virtually pop markups that can exist added to your manufactures and blog posts.

Information technology helps Google pull basic information about your content, including headlines, writer'southward information, the date it was published, etc.

The most common types of the Article markup are:

Article. A full general type used to encompass all articles for which there are no specific types bachelor.
NewsArticle. An article whose content reports news.
BlogPosting. A blog post.
Written report. A report made by a governmental or not-governmental system.
ScholarlyArticle. A scholarly article.
TechArticle. A technical article. For case, how-to topics, footstep-by-step, procedural troubleshooting, specifications, etc.

While the use of the first 3 is the most widespread, Google recommends that you lot pick the most specific applicative blazon. And so, if your commodity explicitly reports news, get for NewsArticle. If information technology's a blog post, choose BlogPosting, then on.

SEO value

The Article markup helps Google better understand your content and gives it an extra hint on what headline text, paradigm, and date published should exist displayed in search results.

If your site has potent E-A-T signals, and you don't have any folio feel issues, the Article markup can heave your chances of actualization in the Superlative Stories Carousel.

This carousel is located at the very top of a SERP, and getting featured at that place can bring you tons of traffic.

Article markup example

You've already seen a simple Article markup instance multiple times throughout this guide. This fourth dimension, I'll show you a more than scaled version of information technology and volition use the BlogPosting type.

The structure of the code remains the same. The properties I used in the sample can exist used for all types of the Commodity Schema (Article, NewsArticle, BlogPosting).

A few more properties tin can be added to this type of markup, if you want to strengthen your website's Due east-A-T.

Commencement goes the Commendation property, which is used to specify the list of trustworthy sources you are referring to in your article.

The 2nd ane, which is specially beneficial for YMYL websites, is the reviewedBy property. If y'all're focusing on medical, legal or financial topics, and you lot use adept reviewers on your content, make certain to mention the article'south reviewer on-page and in the Article markup.

And finally...

To generate the Article markup I suggest you lot use Merkle Schema Markup Generator as it allows you to pick the needed type of article. If you lot're marking a general article, you can use Google Structured Data Markup Helper.

6. HowTo markup

If you have any how-to pages on your website, leverage the HowTo markup.

This blazon of markup can exist practical to a folio where y'all explain how to achieve a certain goal by completing a step-past-step process. Say, How to replace a bicycle or How to modify a seedling.

With the HowTo markup, you lot tin use videos and images in addition to text.

SEO value

In one case you properly mark your how-to pages, Google tin can award yous with a rich snippet, which describes your how-to steps.

This can be either a text-based snippet:

Or a snippet with images for each step:

The How-to rich snippets take an obvious advantage over basic search results and can turn into a major traffic booster for your site.

HowTo markup example

The HowTo markup I merely fabricated is very basic. Since the how-to article may include a lot of steps, I suggest you lot use Merkle Schema Markup Generator to make the process easier.

vii. FAQPage markup

The FAQPage markup is used on pages where y'all accept the list of ofttimes asked questions with short and comprehensive answers to them.

At SEO PowerSuite, we take a dedicated FAQ block under each production:

Such blocks are a perfect candidate for the FAQPage markup.

Important note:

If yous have a page where answers are non final and users can add their ain answers, the FAQPage markup should not be used. The QAPage markup should be used instead.

SEO value

The FAQPage Schema takes the questions and answers from your FAQ page and combines them into the rich snippet in search results.

This way, users can quickly become their questions answered without leaving Google.

But what'southward the utilize of this markup, if this will probably cut your traffic?

In reality, things are completely the opposite and rich snippets with FAQs often take a higher CTR. In this case study, a website saw a l% increase in clicks with FAQ search snippets.

Also, if you provide precise answers to users' questions, your respond can exist ranked at the very meridian of a SERP.

Take a look, here's what happens when I search for What is email marketing.

Non but this search snippet takes the first position, but it also uses a lot of SERP real manor, which makes it stand out from the residuum of the search results.

Compared to other types of markup, the FAQPage Schema is picked up by Google really fast. I saw a few SEOs reporting they obtained an FAQ rich snippet in 30 minutes after they practical the markup.

While the benefits of the FAQPage markup are clear, less than ane% of online businesses use it. And then it is an easy manner to proceeds a competitive border.

FAQPage markup example

The FAQPage markup is ane of the easiest. It has a very bones structure, where yous first specify the question and and then provide the answer.

Google'southward guidelines on this type of markup tell that y'all must include the entire text of the question and respond. So the number of characters is non limited. Occasionally Google will brandish really long answers, just more than often it truncates the text and you tin check the full answer by clicking More than.

Remember this screenshot with SEO PowerSuite's FAQ block? To generate the FAQPage markup in seconds, I but copied the questions and answers and pasted them to Merkle Schema Markup Generator.

PRO tip

If you lot want to target wider audiences with your FAQ pages, practice some keyword enquiry first.

To practice this, open Rank Tracker and head to Keyword Research > Related Questions > People Also Ask. Enter a few keywords and look till the tool collects all question ideas for you.

8. Recipe markup

If you happen to run a cooking blog, you must be definitely interested in the Recipe markup. This markup lets y'all add structured data to your recipes, and better communicate the cooking procedure to Google.

SEO value

Recipes with proper markup can be displayed at the very acme of a SERP in the Recipes carousel.

The obvious benefit here is that users will more likely click on the featured snippet, rather than they will scroll down the search results page.

In Google Images, the recipes with markup applied also go the Recipe badge from Google.

Recipe markup example

} </script>

On closer examination, yous may discover that the Recipe markup looks a lot like the HowTo markup.

The meaning of near properties is clear from their names. The only 1 that needs clarification here is recipeYield. This is basically the quantity produced by the recipe (for case, number of people served, number of servings, etc).

Just as with the HowTo markup, I recommend you lot to use Merkle Schema Markup Generator because writing the whole code manually can be a daunting task when it comes to recipes with lots of steps.

ix. VideoObject markup

The VideoObject Schema is added to the videos hosted on your website.

This blazon of schema provides bones information about your videos to Google. The elements you lot can specify include video description, elapsing, thumbnail URL, and upload date.

SEO value

Videos with properly applied markup can be featured in the Videos block at the very height of a SERP.

But this is not the only place where Schema markup tin can take your videos. As Google states, marked-up videos tin also announced in video search results, Google Images, and Google Find. This is a not bad way to reach more users with your content.

VideoObject markup instance

In this code sample, the most important part is the hasPart property. Here, you need to highlight the nigh important parts of the video and specify the start (startOffset) and terminate time (endOffset) for each. Equally a result, y'all tin get the Key Moments panel under your video in search results.

The VideoObject schema is quite intuitive, so yous tin can take my sample and just replace the values. Or you can employ Merkle Schema Markup Generator.

Those were the ix types of Schema that comport the nearly SEO value. If yous want to discover more than Schemas that tin can be helpful from an SEO standpoint, check Google Search Gallery.

Mutual Schema markup mistakes to avoid

Human being error is always possible but when it comes to Schema markup, things need to be double-checked at all times.

If your markup has errors, the least you tin expect is that it just won't work every bit intended. In sure cases, improper use of Schema markup can lead to a penalization from Google.

To avert this, here's a shortlist of Schema markup Don'ts:

Don't skip markup validation

A single missed symbol in the JSON-LD code can render the whole piece of markup obsolete. This is why it's a MUST to validate the code earlier calculation it to your site. For these purposes, apply Google Rich Results Exam or Schema Markup Validator. The latter has extended functionality and not only will it show yous the construction of your markup but it will too highlight any errors if institute.

Don't add markup to non-existing content

JSON-LD code tin exist added to any folio of your website. Only what you tell Google in the markup should as well match the on-page content.

If Google discovers such markup misuse, it volition first issue a warning in Search Panel, and if the issue persists, a manual action will exist taken.

Don't add folio-specific markup sitewide

Ane of the examples of such markup misuse is when the Rating markup for 1 item is scaled to the whole category. This tin also lead to a penalty from Google.

Don't violate Google'south guidelines

Make sure to check and carefully follow Google'due south general guidelines for structured data. This will assist you lot avoid any problems in the hereafter.

How to monitor markup enhancements?

To cheque markup enhancements on your website over time, log in to Google'due south Search Panel, go to Enhancements, and see the health of diverse types of data markup applied to your pages.

In instance any errors are detected, you volition be provided with the exact fault locations and some guidance on how to prepare them.

On top of tracking the technical health of your markup, y'all can now likewise use Search Panel to rail its performance in search results.

Go to Operation > Search results > Search Appearance and see the summary of clicks and impressions for enhanced search results. At the top of the folio, yous can too click NEW and employ a search appearance filter to see the operation of enhanced search results over fourth dimension.

Summing it up

Schema markup looks complicated on the surface but is actually easy to implement, especially with all the tools that are there to help you out.

This was a long guide only I hope it inspired you to give Schema markup a effort. In case I accept missed some crucial information, don't hesitate to shoot me a question in the comments department below.

rogerssheire.blogspot.com

Source: https://www.link-assistant.com/news/structured-data-for-seo.html

How Important Is Date Published in Review Schema

Contents

What's Schema markup and why is it important?

How to add Schema markup to your site?

Markup generators

Run a WordPress website?

Transmission markup

JSON-LD

Important note:

Microdata

How to organize your markup workflow?

9 schemas worth adding to your site

1. Person markup

SEO value

Person markup instance

Tip

2. Organization / LocalBusiness markup

SEO value

Organization / LocalBusiness markup examples

3. Product markup

SEO value

Production markup instance

4. Breadcrumbs markup

SEO value

Breadcrumbs markup case

Important note:

v. Article markup

SEO value

Article markup example

6. HowTo markup

SEO value

HowTo markup example

vii. FAQPage markup

Important note:

SEO value

FAQPage markup example

PRO tip

8. Recipe markup

SEO value

Recipe markup example

ix. VideoObject markup

SEO value

VideoObject markup instance

Mutual Schema markup mistakes to avoid

Don't skip markup validation

Don't add markup to non-existing content

Don't add folio-specific markup sitewide

Don't violate Google'south guidelines

How to monitor markup enhancements?

Summing it up

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